Your Business in Social Media, It’s your Grandpas Yellow pages

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Your Business in Social Media, It’s your Grandpas Yellow pages

SEO for Lawyers and Firms in Salt Lake City

Your Business in Social Media, definitely is not the yellow pages of your grandparents. In the realm of life today things continually change and do so at a rapid pace.  Today 90% of people use the internet to find business locations.  The days of getting that yellow page on your doorstep have dwindled and are nearly ceasing to exist. You will hear people talk about SEO and how you need it, however without the full strategy, which includes social media, your business will not get the results you eagerly anticipate. Social media encompasses numerous angles. For any business, three main points are necessary to drive success:  1.) Directory citation sites like yellowpage.com, merchantcircle.com, hotfrog.com. These are sites that allow business listings with all your information. 2.) Review sites, such as: yelp.com, angieslist.com, manta.com, and mojopages.com.  3.) The broad topic of social media profiles sites. These would include, but are not limited to: Facebook, Twitter, Instagram, Snap Chat, Tumblr and a multitude others. Based on these three points alone, you can see the need to have a strategy and you cannot just wing it.

There are some important rules that need to be followed to make a business successful online. Some might say “I can do Facebook on my own” or “I built my Facebook page up to 5,000 fans”. Now, that is great if you built a page to 5,000 fans, how many of those actually bought your product?  Maybe one or a couple. SEO and Online Marketing is a highly skilled and professional position and a career rather than a not short term job. Social media can and does take time to build results. You will get relative exposure and see results the first couple months from a good agency. As with any other investment, this is a time investment in your business. It takes time to see continuity in process and a consistency in base and growth. This is not a “do this one time and call it good” thing. It is an ongoing process. Largely due to Google’s ever changing criteria.

Here is an example of why hiring an SEO Professional is necessary. It would be ill advised to go to a custom home builder and tell him how to draw up plans to my new house. If I approached him while he was building to instruct him on placing a beam, I would be misguided. Why?  I know nothing about building a house. I have some concept of framing but would the framing even be straight? That is the importance of hiring an agency to do your online marketing. You know your business not SEO and Social Media. You cannot just get away with putting a website up and a Facebook page and hope people come.

I want to share some mistakes business typically make doing it on their own.

There are 8 pitfalls businesses do when they attempt to do SEO and Social Media Marketing on their own:

  1. NOT HAVING A STRATEGY
  2. BEING ON EVERY ONLINE NETWORKING CHANNEL (1-3 max is a good rule of thumb- 2 is perfect)
  3. NOT BEING STEADY ( THINK TORTOISE AND THE HARE, 1+ years)
  4. UTILIZING ONLINE NETWORKING AS A BUSINESS STAGE ( SALES PLATFORM)
  5. HAVING AN INTERN OR ASSISTANT DO IT ALL
  6. NOT ENGAGING WITH FOLLOWERS CONSISTENTLY
  7. THINKING THAT HAVING FIRST PAGE GOOGLE RESULTS IS EVERYTHING
  8. NOT TRACKING ANYALYTICS

Boise and the Treasure Valley area have grown significantly the past several years. Competition in every business has grown in return creating a smaller customer base. Having the right SEO and Social Media Strategy “can” and “will” place you ahead of your competitors. White Rapids Marketing and its owners have been in the SEO and online since 1999. Based first in Salt Lake City, they are creating a successful business with local and international companies. They understand what it takes to get a city’s business to the top with outstanding results. They have required more locations including the office in Boise. WE know we do great work and have tremendous success with our business 2 business partner. This is valuable to the small business network of Boise. We do it all!!! SEO, Social Media, Video production, Marketing, Press Releases and everything in between. If you interested in learning more about SEO and Social media you can see our blog at http://whiterapidsseo.com/blog, call us at 877-314-0004, or email sales@whiterapidsseo.com.

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