Every online marketing strategy includes promotion, and
Utilizing online promotion means you will be using the internet and search engines.
It is basically the steps you take to have Google, Bing, and other search engines find, index, and put your website on one of their first SERPs whenever people use ‘your keyword’ to search for something.
When you use effective keywords within your website (title and meta tags) and in informative posting content, Google and the other search engines will find, index, and rank you. This allows you to be picked up and shown on the search engines’ results pages for specific search terms. When a ‘searcher’ finds your link on the SERP and clicks on it, you get a link to your site. The more inbound links to your site – relevant to your keywords or not – the more Google and other search engines ‘like you’ and consider you an authority.
Going a bit further with this, getting links from other sites with the same keywords in their links that you have in yours, is much better. This is considered as a higher ‘ranking vote’ by Google and establishes your site as having more authority. The more ‘link votes’ you get, the more Google will perceive your site as valuable and give you a higher authoritative ranking.
To be found and ranked by Google, you need to add effective and relevant keywords to your site and content. To do this, you can go to http://googlekeywordtool.com/
Click on the Google Keyword box and it will take you to the Google AdWords search tool.