SEO Tools Shop
March 3, 2016
Google is constantly updating, and its upcoming Penguin update may affect a lot …
March 3, 2016
Show all

What Is SEO And SEO Marketing?

[ad_1]

If you’re like the majority of people, you may be wondering what  SEO  is. Well, it’s simply an acronym that stands for ‘search engine optimization.’

According to TechTerm.com, “Just about every Webmaster wants his or her site to appear in the top listings of all the major search engines.”  SEO  is the means to accomplish this.

 SEO  marketing is the strategies or techniques used to create visibility and website ranking within the search engines, such as Google and Bing.

Every online marketing strategy includes promotion, and  SEO  marketing is a promotional tool under the marketing umbrella. The marketing umbrella covers the creation or manufacturing of a product or service, research and development (R&D), distribution, and any other elements needed to get a product from creation to the consumer. Promotion creates visibility, which in turn leads website traffic and customers.

Utilizing online promotion means you will be using the internet and search engines.  SEO  marketing is the process of getting the search engines to find and rank your website and your content. You obviously want a high ranking so when a searcher (potential customer) types in a search term (keyword), your site may be one of those on that first search engine results page (SERP), or at least within the first few pages.

Another explanation of  SEO  marketing:

It is basically the steps you take to have Google, Bing, and other search engines find, index, and put your website on one of their first SERPs whenever people use ‘your keyword’ to search for something.

In essence,  SEO  marketing is kind of a popularity contest.

When you use effective keywords within your website (title and meta tags) and in informative posting content, Google and the other search engines will find, index, and rank you. This allows you to be picked up and shown on the search engines’ results pages for specific search terms. When a ‘searcher’ finds your link on the SERP and clicks on it, you get a link to your site. The more inbound links to your site – relevant to your keywords or not – the more Google and other search engines ‘like you’ and consider you an authority.

Going a bit further with this, getting links from other sites with the same keywords in their links that you have in yours, is much better. This is considered as a higher ‘ranking vote’ by Google and establishes your site as having more authority. The more ‘link votes’ you get, the more Google will perceive your site as valuable and give you a higher authoritative ranking.

To be found and ranked by Google, you need to add effective and relevant keywords to your site and content. To do this, you can go to http://googlekeywordtool.com/

Click on the Google Keyword box and it will take you to the Google AdWords search tool.

Using relevant and effective keywords is essential in  SEO  marketing.

[ad_2]

Source by Karen Cioffi

Comments are closed.