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Top 10 Don’ts Of SEO

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Search Engine Optimization (SEO) is undeniably the best way to market your website online. Many tips and techniques for effective implementation of SEO are published every day. We all are well aware of all the best practices. We do understand the importance of an optimized website and the ROI that it will generate.

It’s also equally important to know the “don’ts” of SEO. These are the practices that will never get you a ranking and even worse, lower your existing rankings. Let’s take a look at the top 10 don’ts in the SEO world that will negatively impact all your sincere efforts in achieving a top ranking in search results.

  • Don’t underestimate the power of content. “Content is king” – we all know that. All your search engine optimization efforts are based on the content you publish. Ensure that it is original, relevant and a good read for your website visitor.
  • Don’t saturate your content with keywords. Overusing keywords is a definite downhill trail. Too many keywords spread across the page will lower the readability of the article. Users find less value in reading such content. Well, search engines find little value in such content too!
  • Don’t leave broken links unattended. Fix them immediately. If you recently removed some pages or moved them, let users know via a 301 redirect and 404 errors.
  • Do not compromise on quality for any reason what so ever. There is no good justification you can give for reducing quality of content or any other aspect of your website design or code.
  • Don’t ignore the power of keyword research either. Before you begin, you must know which your strongest keywords are. Don’t use generalized keywords. Use specific terms relevant to your business. Analyze your keywords against the keywords used by your competitors.
  • Don’t design a website that is too complex to navigate. User friendly websites are appealing to website visitors and search engines too.
  • Don’t use deceptive SEO methods by any means. Search engines can detect a trick. Well, users will detect the irrelevancy in the query that they typed and the result that was returned too. Google penalizes such websites and it’s difficult to lift such penalties.
  • Don’t gather links by unfair means like paying for a bulk of them. In the long run you will see negative effects. Link building done organically is the best method.
  • Don’t make the mistake of having two separate URLs resolving your home page (or any other page). Use canonical forms of URLs where ever you come across such a situation.
  • Lastly, don’t be impatient. SEO results take time to show.

Websites that are built with users as well as search engines in mind work well in the SEO world. So, along with all the advice on best practices, it us also remember a few don’ts of SEO implementation.

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Source by Chirag S Vyas

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