In today’s market, more than 130 million US consumers walk around with smartphones, representing 60%+ of mobile subscribers. Now with the Apple watch, they will take a piece away from both the smartphone and tablets, and the numbers will continue to raise for mobile searching. Here’s a great breakdown of how they use their smartphones to access local information:

mobile searches in ecommerce and apps

  • About 65% of consumers use their smartphone or mobile device (watch) to search for local information
  • 35% of mobile users are open to scanning a mobile tag to get coupons
  • Nearly 83% will research a product from their smartphone before buying
  • 4 billion desktop queries in the US have “local intent”
  • More than 50% of mobile searchers have “local intent”
  • Almost 65% of all searches are mobile
  • There are approximately 7 billion unique local searches per month on Google in the US alone.
  • 78% of mobile searches for local business information result in a purchase.
  • Two out of three customers prefer accessing a mobile website than a mobile application.

Below are some amazing statistics from eMarketer, and they reflect the growing mobile momentum with estimates that mobile advertising spend will be double that of desktop by 2017, and by 2019, mobile will account for 72 percent of total digital ad spend.

mobile searches in ecommerce and apps

This should come as no surprise as mobile is topping list of where consumers are spending their time. Today we have 75% of time online is spent on a mobile functional device, the majority of action trending within apps.

Shifting audience behavior is dictating a refocusing of search strategy for marketers all over the world. The modern consumer demands a quick, easy user interfaces (UI) and seamless browsing, thus making online marketing agencies like White Rapids Marketing to place a mobile-first strategy.

Here are some of the trends happening with the mobile search world.

1. The Google Mobilegeddaon

On April 21, Google had what many in the industry nicknamed Mobilegeddon. It’s was supposed to be expanding its ranking signals to account for mobile friendliness. While there’s been no indication of responsive design being valued over mobile-specific sites,it’s was not as big as many in the industry made it out to be. You will find favor and it is on the Google guidelines so really you shoul not look at this as an option of to do or not to do, DO IT!

2. Bing’s Mobile Moves

Starting March 23, Bing ads rolled out an upgrade to have the pc, tablet, and smart phone separated numbers. Just like Google’s swing to Enriched Campaigns, this Bing update will mean campaigns will target all devices by default. So the main search engines around the world are all making sure their users are able to see separation of analytics for these, there should be no question on were we as a society are headed.

look-on-both-ios

3. The App Explosion

Making an app is still like making a website, if you think you can build it and they will come you are so wrong. Discovery of Apps is only one part of the game. Marketing and advertising through paid avenues to find your consumers is going to be a necessity. To really profit, you must have the tools in place to measure and track beyond the install. The overwhelming number of available apps is creating fragmentation in the market, even when it comes to search activity. Not only do we have Apple and Android we have others in the growing market. Amazon and blackberry have theirs. However the big key is they are not the only App stores to be out there. The list of stores offering apps is growing at an unpresented rate. This is a list from MobyAffiliates on App stores offered. Today’s mobile consumer seeks speed, convenience and specialty apps that cater to specific needs (think SNAPCHAT).
mobile searches in ecommerce and apps

4. The Inherent Connection of Mobile and Local

We can’t talk about mobile-first without mentioning the repercussion for local search as well. Current research from the Local Search Association established that the mainstream consumer, the U.S. adult, turns to mobile when searching for locally focused information and the rise in using Apps are rising at a great rate.

  • Mobile Internet Dominance: 52 percent of smartphone users look for local information in the car or on-the-go
  • Mobile Use in Stores: 90 percent of all users have used their devices while shopping; 54 percent of smartphone users look for deals and 51 percent of users compare prices
  • Mobile Apps on the Rise: 45 percent of “Mobile Fanatics” use store apps to find information about products and services while shopping in store
  • Mobile Ads Work: 70 percent of “Mobile Fanatics” who view mobile ads make a purchase; 80 percent complete the transaction within 72 hours of viewing a mobile ad

 

When thinking local-mobile, of course there are the relevant extensions – location and click to call – but it’s more than just that.

Micro-moments, a concept recently introduced by Google, are high-intent short bursts of activity when consumers turn to their mobile devices to quickly access information (i.e., watch a “how-to” video) or take action (i.e., find the nearest Starbucks). Marketers must learn how to reach consumers during these high-intent micro-moments by providing their customers with the information they want, when they want it, and how they want it.

Having a mobile presence can no longer be seen as a competitive advantage for an advertiser but rather serve as a marketing staple. Now more than ever, it pays to be an agile marketer who can embrace the mobile mindset.

Many business still have such a hard time hiring an SEO agency to do their SEO and Social Media Online Marketing. Those that can’t get behind are going to lose their businesses because they will never make it to the mobile device app customers and that is over 78% of ecommerce buyers.

Now for a word of advice. There are too many rinky dink at home web designers and people who “DO SEO”. You will be sadly wasting money if you don’t hire a legitimate agency with proven results. Proven results mean being in the industry as a company for year, current clients that actually rank and for more than 1 “long tail keyword”, and clients you can contact to ask about their services and abilities. We have an entire blog written on what to ask and look for when hiring an SEO and Social Media Company, READ IT!

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