Small Business Tip Series: SEO and Online Marketing for Small Business- Part 1 of 3

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white rapids seo and social media marketing caldwell boise idaho

Search engine optimization (SEO) for small business websites

Part 1 of 3- Series: “SEO and Online Marketing Tips For Small Businesses (Overview)”

Part 2 of 3-” On Page SEO”

Part 3 of 3- “Off Page SEO”

Search engine optimization (SEO) is what increases your chances of being found when customers search for a product or service like yours with Google, Bing, and other search engines.  If a customer is using a search engine to find what they need and you don’t show up, you don’t exist.

Why SEO matters to the Small Business Owner

There are many ways to get the word out about your business: Yellow Page ads, flyers, radio commercials, paid online ads, and more.  This day of age however some of these have been shown to be outdated and wasting companies money.  Some of these outdated are Yellow Page Books. Yellow pages where for your grandfathers and Grandmothers, they have little benefit to consumer’s today. Direct Mail- the only way direct mail works is if you specifically target your customers whom want your products, which takes a lot of research online to find out buying patterns etc, but you really can’t get the info that you need. Buying email list are completely a waste of money and I think many companies need to be shut down because these email list are stolen and spammed.  Radio Commercials? Obsolete, why you ask? Radio commercials are so expensive to be on a main station and with technology in cars today many are on their “playlist station” like Pandora or XM radio. Paid Online ads are good if you can get visual verification of where they are posted so that you can see the page rank of the website they are posting them on. Page rank is numbered from n/a and 0-10. The higher the number the more “authority” the website has and the better the link power going back to your website is. So if you pay a company and they say “we can post your banner to 1000 websites” that’s great… depending on what the quality of websites they are.  You would rather have 100 Banner ads on a PR6 website than 1000 on PR1. It is all about quality not quantity. Now the more quantity links you get above your competitors the higher and more you will out rank them, as long as the rest of your Online Marketing Strategy is in movement,. A side note, YOU MUST have a strategy. We will talk about this soon but too many small business go into SEO and Social Media Marketing without a strategy and his is why 99% fail miserably at it.

On the other hand, if customers find your business while using a search engine it’s like free website traffic (also called organic traffic).  Though you may spend some time optimizing your website, you’re not paying for each new lead like with pay-per click (PPC) advertising.

SEO is important because it is the most cost-effective way to bring in new customers that your business.  So why don’t more people do it?  SEO takes time and patience to do right.  Most people just want fast results and aren’t willing to invest the time, but it never happens over night. The biggest mistake small business make is not understand that you have to have this in this day of age and it is not a one time deal. SEO and Social Media is an ongoing process.  Small Business have to place SEO and Online Marketing into their budgets to stay in business and compete with their competitors. There is no going around that. The next biggest shift right now in SEO and online Marketing is those businesses that have Professionally made APPS are beating their competitors to the punch becasue this is where marketing is going and 90% of business are just not their yet.

Types of SEO

SEO is typically divided into two main groups:

  • On page SEO: Everything on the page.  This includes everything the words in the content you use to all the technical stuff (i.e. HTML code) like the HTML tags that tell the search engines about your content.  This is all within your control. (Meta Keywords Are almost obsolete so these are the last thing to do if at all)
  • Off page SEO: Everything off the page.  This is primarily made of links to your website from other websites.  This is not in your control, but you have some ability to influence it (Social Media, Re-targeting, PPC, and Backlinks).

Go to Part 2 HERE

If you need Help Call 877-314-0004 or email or fill out Contact Form.


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