Design & Content
o You should build your web pages for human beings and not for search engines. A clean design and a trong content will ultimately drive search engine spiders to your site.
o Make a clear hierarchy and provide text links to each page.
o Don’t put to many links on a single page (maximum 100).
o You should include a site map to help users navigate easily through your website.
o Make sure you have clear TITLE tags, no HTML errors and all the links work.
o You should use text instead of images to display important elements, as search engine crawlers may not recognize a text inside an image.
o While keeping your content useful and clear, do use keywords that you know users would type to get to your page.
o Check with your web host to see if the server supports the If-Modified-Since HTTP header. This header tells Google whether the website content has changed since its last visit.
o While it is advised session IDs to track visitors’ path through the website, you shouldn’t do this for search bots.
o The robots.txt file on your web server tells spiders which directories can be crawled and which cannot. Make sure it’s updated and it doesn’t somehow block search engine crawlers.
o After you’ve built your website and put it online, try to get high PageRank sites link to it.
o Submit your website to major search engines (Google, Yahoo/Altavista, MSN) to get it indexed, along with a site map that will tell them the site structure.
o Submit your website to relevant directories, such as Yahoo and Open Directory Project.
o Get involved in community based websites, blogs and forums and build a strong reputation.
Whether you choose to implement these techniques yourself or go to a
Copyright © 2006 Andreas Obermueller