SEO for Lawyers and Firms in Salt Lake City

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SEO for Lawyers and Firms in Salt Lake City

When potential clients are looking for a law firm or lawyer, 21% percent start with a search engine and 25% start with Social Media those 2 right there are 50%, are you targeting those for your law firm. Local Mobile Search Engine is even up to 80%, do you have all your local profiles aligned and are you doing your local online marketing? If you going to seize that traffic to leads, enhancing your online presence is crucial. SEO and Social Media is critical to converting online searchers into paying clients.

In this Online SEO and Social Media Marketing Article we will cover four of the top tips when it applies to SEO and Social Media Marketing for lawyers and law firms.

The 4 SEO areas law firms are to focus on are:

  1. Local Keywords (Long Tail Also Applies)
  2. Secure placement in Google Business and more Local Directories
  3. Segregate and focus by Practice Areas
  4. Optimize the User Experience with Mobile Friendly websites
  5. Local Keywords

SEO for lawyers leads to leads which lead to conversions.

Online Legal SEO and Social Media marketing is exceedingly aggressive, so in case you’re simply beginning its imperative to set up your firm as a brand and business sector to your quick area. Many niche business don’t think of them “Branding” themselves, but this is what you really need to and are doing.

“If you’re starting from scratch, it’s important to set your expectations accordingly, You’re not going to come in and start ranking for ‘Salt Lake City Divorce Lawyer’ in the first couple months. Start thinking in terms of years if you’re trying to rank for such a highly competitive term this will be a minimum 8-12 months to start getting consistent good results.”

To begin, set your campaign on local traffic. Let’s say you’re a divorce attorney serving clients throughout Salt lake City Valley. You’re based in Sandy, a city/suburb in Utah, but in the Salt Lake Valley. Though you’ll eventually target “Salt Lake County attorney” and later, “Salt Lake City Divorce attorney,” when you begin optimizing, target keyword phrases like:

  • Sandy Utah Divorce lawyer
  • Sandy Utah law firm
  • Divorce attorney in Sandy Utah

“Your best shot at early success is to capture the traffic in your city “Targeting more competitive regions should be part of your long-term plan, but it should be done after you’ve secured branded traffic and start to rank prominently for searches in and around your physical location. The tricky part with this and why you should hire a professional firm is you want to encompass a plan with it all together not just do one and then the next, you will lose out on time.  If you do it together that Salt Lake City Divorce Lawyer might show up page one Google in 1 year, if you solely work local and move to each step it will be more like 2 years when you rank for ‘Salt Lake City Divorce Lawyer’.

  1. Inclusion in Google Business, Hotfrog, Merchant Circle and Other Directories

The next process when it comes to thinking local positioning is acquiring inclusion in Google Business and other main local directories. Launching a local listing in Google Business allows your listing to appear prominently on the SERP, within Google Maps and in the Local Carousel area. Google Maps are key areas to target getting your practice on even before your website since it is higher up the first page than regular listings.

“You want to rank in those maps for your specific location. Getting into Google maps is going to be a major source of traffic, optimize your local listings and invest the time and money to find and gain inclusion in all of the major attorney directories on the Internet. The citations you build will help your’ listing rank more highly and the most popular attorney directories online can be a valuable source of traffic.”

SEO for Lawyers and Firms in Salt Lake City

Get this perfect SERP Map with an optimized Google Places local listing. Securing inclusion in Google Business is a best bet when it comes to SEO for lawyers. Having 2 spots is getting the trifecta in place.


  1. Segregate by Practice Areas

It’s important that lawyers and law firms segregate their sites according to practice areas.

“Devote a lot of content to your practice areas. If you practice Divorce, Family Law, and Bankruptcy, then those 3 need individual attention and content”

Segregating will differ for each law firm, but in general, we recommend building individualized based on practice areas, for example:

Criminal Attorneys

  • Grand Theft
  • Petty Theft
  • Burglary
  • Murder

Family Law Attorneys

  • Divorce
  • Child Support
  • Child Custody

Personal Injury Attorneys

  • Motorcycle Accidents
  • Auto Accidents
  • Severe Brain Injury
  • Dog Bites
  1. Improve the User Experience

Directing traffic to your site is great, but it’s not the end goal – the end goal is converting visitors into clients, and that won’t happen unless your site is impressive, professional and informative.

You need to capture and get the users attention as quickly as possible.

In addition to the 22 percent of people who started their search for a lawyer with a search engine, there is also the 75 percent of people who were referred to your law firm by word of mouth — after a past client has referred them, they’re going to visit your companies website.

 If your site is low-quality, you risk losing that potential client.

What should a high-quality law firm website include?

  • Mobile Friendly #1 by far now
  • Case results
  • Testimonials
  • Lawyer bios
  • An updated blog
  • Press coverage

White Rapids Marketing specializes in niche marketing. If you have a law firm, dentist office, chiropractic practice, or pediatric office, White Rapids has proven success helping and growing companies like yours. Call today 877-314-0004 to talk with someone about how we can help. Office now in Salt Lake City, Caldwell Idaho, Boise Idaho, and soon Denver Colorado.

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