Search engine optimization improves the sighting of your website on search engines and enhances the frequency of traffic (and the volume too) through algorithmic search results. Take your own example. Try Googling any word up, say “Robot”. The chances are that you would select a site amongst the top five or six because somehow we perceive the top most listed sites to be most relevant to our search. In order to land your site in similar place, you require SEO to do its magic.
What exactly is SEO (Search engine optimization)?
SEO is, foremost, a strategy to enhance internet marketing. By keeping in mind the nitty gritties of how a search engine works, and how end user uses the tool to search things on internet. This information is then utilized for optimal content restructuring in a way that it is easily indexed by a search engine.
Web developers use SEO techniques while coding and HTML to increase the proximity of the content to fall under the search engine key words more often and more accurately. This automatically increases the chances of your website to show at the top if the user types in a relevant keyword as a search requirement.
What content would I need to optimize?
This includes not only the text, but also the design of the website in a way that it becomes more search friendly, and better exposed to the search engine. Although SEO is a very useful tool in getting yourself known over the internet, it may harm you as well. Due care should be taken in hiring a SEO. Primarily, you might need to redesign your images, menus, shopping carts, videos, CMS etc. to fully optimize yourself for a search engine.
SEO (Search engine optimizer)
Can I pay to rank myself higher?
With genuine search engines such as Google, this practice may hardly reap any fruit. While generic searches do come up with paid advertisements as search results (under the “sponsored links” heading, one cannot pay to rank themselves higher solely on monetary grounds. Instead, the organic search results opt for those whose content is most relevant to the keywords entered. As per policy “Advertising with Google won’t have any effect on your site’s presence in our search results. Google never accepts money to include or rank sites in our search results, and it costs nothing to appear in our organic search results.” Instead, various resources such as the Google blog, Webmaster tools etc. could be used to study and analyze how one’s site could be best updated to increase its chances of appearing in maximum researches.
Internet is usually the key to finding newer than newest of information. This makes it a common practice with both the search engines as well as the end user to lust after new articles, posts, updated content etc. Content is the key to SEO practices and helps develop a consistent traffic to your site and link networking.
SEO based article writing is not everyone’s porridge to eat. Sometimes, you just have to outsource your content to freelance writers. These are people with considerable experience in this field and have developed a repute based on long series of mistakes, improvements, and achievements. Professional article writers can be easily found on the internet. With the abundance of people available, it is important to have an eye for quality writers among the heaps.
Some basic points to consider when hiring you a writer are:
1. Is the writer based in an English speaking country? English is a widely spoken language all over the world. Recently, with the sprouting up of call centers, outsourcing agencies etc, many third world countries have come up with student based intelligentsia that works for money, and struggles to establish themselves. Getting a writer from these countries cut down your costs too, as dollar stands much higher than their currency but you would have to be sure of sample work, the writer’s blog etc. to be sure your money and your site are in safe hands.
2. Agencies that specialize in copywriting are a quick, efficient, but often a little expensive option available if you do not have time to meddle with researching for a cost effective individual who can deliver what he/she says they can deliver. Google your options, get yourself an agency and demand sample work/references etc. before handing your site over.
3. Customized writing, for example sales writing, is different and you will have to refer to a professional specialized writer who has experience in the field. Anyone and everyone cannot be expected to write all sorts of copies. Usually, the best way is to categorize your potential outsourcing material and run a search for custom writers for each. Specialized writers don’t come in cheap, and may not always get you links, thus it is a good practice to think your options through. The final decision between innovative/ fresh approach and established content is entirely yours so sift through your options considering financial, marketing, and operational aspects of your content.