SEO Basics the So-Called SEO Gurus Are Not Telling You

It has now become a tradition that Google does not always stick to his old way of doing things. Google keeps on adjusting and changing site ranking algorithms to provide a better user experience and more relevant results. Unfortunately, most of the self-proclaimed SEO wizards are unable to understand some of the things Google does and which impact on your website. Many so called SEO specialists and SEO Companies don’t even know the basic to SEO nor do they try and follow Googles guidelines.  This article looks at what the so-called SEO Gurus don’t tell you whenever ranking algorithms are discussed.

The Keyword Search Tool

Probably the most matters the seo professionals conceal from you is set a small tool that can aid you obtain better outcome in your website.  This device will not be new might be you could be using it for different functions unknowingly.  So this can be a hazard to study on it and use it to be able to see the results.  Many of the search engine optimizations keep this as a secret weapon for his or her businesses.  What we discover humorous is once more the relationship between a search engine optimization company and their client must no longer be in order that the patron has no inspiration how or what they are doing. See many weekend warrior seo humans try to hide what they do for a couple of motives: 1- they don’t particularly recognize what they are doing or how one can even gift ta approach to their consumers. 2- on the grounds that of their lack of advantage themselves they consider as if they inform their customers what they and the way they’re doing it they wills prime paying them and do it themselves. 3- to piggy again on #2 search engine optimization businesses comprehend they get employed due to the fact that the company has no or little expertise and no or little time to do it themselves and accordingly rent an agency. These varieties of corporation are more commonly extra obvious.

The key phrase search device is famous to anybody, yet very few men and women be aware of that it is key to search engine optimization results.  This is the device that helps in making a choice on the key phrase searches that users use to discover a web site on the internet. Intelligent search engine optimization organizations rely on the tool to archive their search engine optimization pursuits. Off Page SEO Strategies to Raise Awareness

This is one of the tactics that webmasters use to raise the awareness of the content on their websites. This is done via blogs, press releases and social media platforms.

Bad Practices

The webmasters will not also tell you about the practices that Google prohibits such as adding bogus links and generating spammy content. They know that if they tell you about it, you will be vigilant and stop them from using the tactics to enhance your ranking. Unfortunately, when they do this, they expose your website and if Google discovers that your website is not following the guidelines, you risk having it relegated to the rear.  Worse still, it can ban it from search results.

Also, the webmaster will not allow you to access the webmasters best practices that consultants should follow when advising you on the best ideas that can help improve the ranking of your website. You should always be allowed full access to any reporting they do and site if it allows it. So for example we use SEO Profiler and can make access to login just for your website. Google search console and analytics also allows you to login. You have every right to have access to this information. However there are plenty of companies that don’t.  We currently have a new client that they ended there past contract with an SEO company in Boise because they kept saying ranking where going up and keywords where going up for months on end and they were just trusting them and asked for reports and always said “ill send them” but never did. When they finally had time to actually sit down and search their keywords themselves, they were no where to be found and completely opposite of what this company was telling them. They actually lost ranking in the 6 months they worked with this company.

On- page SEO

This refers to elements on your webpage that influences search engine ranking.  SEO consultants will not tell you that elements like the title tag, the actual copy on the page, URL and the image alt tags play a key role in enhancing the ranking of your web site.  Having all this elements in place allows the search engine to crawl and rank the site. Content is king and good quality content is need for a site to rank and the most important factor is getting your website ranked is to make sure it is 100% quality, without errors of html and others.

3 ROI Myths From White Rapids Marketing | Office in Boise Idaho, Salt lake City and Denver. Call Today 877-314-0004

 

That SEO Takes Time

Most of the self-styled gurus will promise to deliver the best results in the shortest time possible. This is Myth Number 1 Guaranteed SEO results

SEO Basics the So-Called SEO Gurus Are Not Telling You  #1: “SEO can happy quick adn guarnettee 1st page” and fake it

What they don’t tell you is that SEO is not a one day exercise and will take some time. It requires patience before tangible results can be realized. As they market themselves, they use phrases like ‘’we guarantee instant results’’, yet they know that this is not possible. White Rapids Marketing has a guarantee, and the short of it is if you don’t start seeing results on the agreed upon strategy that we and you have come up with in the first 90 days we will refund your 3 months of service in full. Now our guarantee doesn’t say first page for every company and every keyword. Each strategy is unique to the company. We don’t measure success just on ranking and what position you are in Google, that is only part of the strategy process and guarantee.

STORY TIME: We had a client come in and ask why we could produce a result like their last SEO person did. We asked what do you mean. They sauid they met with him and he looked up one of their keywords and then when they met to finalize everything he showed them again and they were on the first page.  So what this person did id look at the site before hand to get the site into the cache so when they met again he just searched their website logged in to google and it came up.  So of course when discussing this with this client I said well didn’t you thinking it was weird that he got results like that in a week but the past 10 months you have had no ranking increase under him? See it’s situations and what people do like this that is making the online marketing and SEO industry look like a “snake oil” industry in Boise and all over the country.

EXXPLINATION TIME: Now you may ask Marc if there is no guarantee on SEO then why do you have a 90 day money back guarantee. See our guarantee is based on a strategy of combined online marketing solutions. Solutions that work. One of the factor we look at is ranking, but also leads, and sales. It is customized to where you company needs to be and we have set parameters and goals stops. So each month we have metric we need to meet. If those metric are not met then you get your money back.

SEO Basics the So-Called SEO Gurus Are Not Telling You  #2: “SEO is all about Linkbuilding

Content is King, yes cliché but it’s true. Quality Content will help you get backlinks the right why by people sharing your content (and backlink to your site) within theirs. Reading the strategies in blogs and incorporating them may produce a short term solution but will not produce long term results. Remember there are many people who are also using the same ideas to improve their websites. The webmaster will not tell you that there are short term and long term SEO strategy. When you hire them, they will use short term strategies that will not benefit you in the long run. To succeed and enjoy the fruits of SEO, it is necessary that you give your strategies about 6- 9 to get some good traction and then your 1 year mark you will see full results and then can maintain them at that time. Each company is different for so many reasons. We may be able to get a company on page one of their top 10 keywords in 4-6 months and another 9-11 months. There are just too many factors to make a straight blanket statement about when you can and will get them on page one. But like I said White Rapids has an entire strategy that is in process and works.

Creating engaging content is still resourceful but greater emphasis must be placed on email marketing, lead campaigns and social media sharing.

User Experience

Lastly, the SEO gurus will not tell you that the user experience is one of the most important elements that can help you enhance your website ranking. Perhaps you will ask yourself how user experience can enhance the ranking.  A few years ago, it was possible to have your website listed even when it was poorly designed. This is not the case these days. Things have changed thanks to Google’s Panda updates.  Hire an experienced Web Designer in Boise to improve on the quality of your website so as to give the user a good experience. You have 5-10 seconds to wow someone to stay on your site and then if they stay that long they have to be able to navigate quickly and easily to what they are looking for. If they have to go to 2+ pages to find what they are looking for that is not considered user friendly, especially for ecommerce web sites.

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White Rapids Marketing Boise Office | SEO Company Boise 43.621492, -116.223456 SEO Company Boise. Social Media Company Boise. Online Marketing Company Boise. Web Design Company Boise. Boise Office Opens Aug 1st! 2675 W Main St Suite 110. White Rapids Marketing is expanding and now has offices in Salt lake City Utah, Caldwell Idaho, Boise Idaho, Garden City, Caldwell, Nampa Idaho, and Denver Colorado. Call 877-314-0004 or book consultation for Phone or in Office at https://10to8.com/book/white-rapids-m... see website at http://whiterapidsseo.com *Website Development *SEO and Social Media *Content Writing In House *Consultancy *Brand & Identity *Logo Design *Video Marketing *Blog Writing *Brand Management *PPC *Retargeting Services *SEO Company Boise Idaho *SEO Company Cadlwell Idaho Best Boise and Treasure Valley SEO Company for Small Business Best Caldwell and Nampa SEO Company for Small Business http://whiterapdisseo.com FREE website analysis 877-314-0004 for FREE Consultation or set up a meeting at our Boise Office at 2675w Main Street SEO Company Oklahoma SEO Company Portland SEO Company East Lansing SEO Company Salt Lake City SEO Company Sandy Utah SEO Company Boise SEO Company Utah SEO Company Lakewood Colorado SEO Company SEO-Utah Web Design Company Boise SEO Company Bend Oregon SEO Company Park City Boise Plastic Surgery

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