Search Engine Optimization Tutorial – A Basic Guide to SEO

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Search Engine Optimization Tutorial – A Basic Guide to SEO

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Contrary to what many people believe, SEO is actually very simple. Well in this search engine optimization tutorial, I’ll try to break it down and simplify it for you. SEO can essentially be broken down into two different components:

1.On page SEO, i.e. what is contained on any given page you’re trying to rank

2.Backlinks, i.e. the quality and number of incoming links you have to a certain page you’re trying to rank

Out of the two, perhaps surprisingly, backlinks are far more important when ranking a website in the eyes of Google. However, getting backlinks (let alone GOOD QUALITY backlinks, can be difficult). Well if you’re new to SEO and want to rank your website or article very easily, you don’t want to have to deal with backlinks. That’s what this search engine optimization tutorial will cover… ranking a website based solely around on page SEO.

On Page SEO

So how do you get a page ranked based only around on page SEO? Well first you have to choose a decent keyword and adequately assess your competition. If you want to almost guarantee ranking for your keyword, I would recommend that Google returns less than 10 000 or so exact results, i.e. results when you search for your keyword in quotations, i.e. “keyword”.

I don’t want to say that this is a 100% guarantee, because the top ten results could be very well optimized and have a lot of backlinks, but I have used it as a good indicator in the past to rank sites fairly easily.

Keyword Research

Ok, so first, if you don’t know a lot about web design and SEO in general, creating a WordPpress site is going to make your life a LOT easier… and additionally, Google likes WordPress sites for SEO. Once you’ve installed WordPress, I would simply recommend installing the All in One SEO pack plugin (ensure you configure it correctly), as well as the Google Site map plugin.

First off, if you can get your EXACT keyword as a domain.com or.org (these seem to be the best), this will help a lot. If you can’t, at least include your keyword somehow in the domain.

To get your site ranked easily, having more than a single post is ideal, although a single post could be sufficient. If you have just a single post, definitely include your keyword in the post title. If you have multiple posts, include it in one or two titles… don’t include it in every single title as Google will penalize you for overdoing it.

Keyword Inclusion Percentage

Second, have your keyword bolded once in one of the posts. Do not overdo this and bold your keyword all over the place… again… you will be penalized.

Third, have your keyword make up around 2% of your post, i.e. if you write 100 words, two of those words should be your keyword. The exact percentage your keyword should be is debatable, and different people say different things, but I wouldn’t go over 5% at the most.

Fourth, include few Latent Semantic Indexing (LSI) keywords in each post (these are phrases closely related to your keyword). Google likes when it sees your keyword, as well as words closely related to your keyword on your page. To easily find some LSI terms, simply type your keyword into Google’s keyword research too, and choose the top few under “related keywords” (unfortunately, you now have to sign into an AdWords account to see this info from Google).

So that’s basically it. Following the above steps, and doing a little simple social bookmarking, I have ranked pages in the top few spots on Google! Hopefully this search engine optimization tutorial will help you to do the same.

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Source by Matthew Mossop

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