What is Facebook Retargeting?
Get on target.
Display ads to the right people at the right times.
Retargeting more noteworthy online deals your image up front and bringing “window customers” back when they’re prepared to purchase. Each time your client sees your retargeting advertisements, your image picks up footing and more acknowledgment. The high navigate rates and expanded transformations that are commonplace with retargeting crusades underscore the estimation of good marking and rehashed presentation.
Facebook Retargeting lets you show ads to people who have visited your website or used your mobile app before. When people leave your website without buying anything, for example, Facebook Retargeting helps you reconnect with them by showing relevant ads as they browse Facebook, on their mobile phone, tablets, or laptops.
Note: Facebook Retargeting allows you to target an audience who has already visited your website. (Infographic of How Facebook Retargeting Works)
What are the Benefits of using Facebook Retargeting?
Whether you’re looking to drive sales activity, increase registrations, or promote awareness of your business or brand, Facebook retargeting can be a strategic component of your advertising. It can drive return on investment (ROI) for all types of advertisers.
- Reach people in Facebook: You have the option to reach people after they’ve visited your website or used your mobile app. Facebook retargeting provides timely touch points to drive your customers to your website and app when they’re most engaged.
- Visibility over where your ads appear: You’ll have visibility into how your campaigns are performing, where your ads are showing, and what price you’re paying.
How does Facebook Retargeting Work?
A pixel is embedded on your homepage (for example) – a pixel is a small, invisible piece of code that tells the newtwork to save visitors’ cookies to your “Homepage List.” As people visit your homepage, their cookie is added to the remarketing list. We then create a campaign that targets messages only to visitors whose cookies are on this list. Your Facebook retargeting ads will be show only to people whose cookies are on the “Homepage List.”
Once we’ve placed the remarketing tag in the footer of your site, we can begin to build your Facebook Retargeting campaign.
White Rapids Marketing | Facebook and Other Retargeting methods. Wonder how that ad showed up on Facebook after you went the that site, we can do that.