Bing and Google Search Engine Factors

There are three major groups for good Search Engine Optimization factors

  • On-The-Page SEO
  • Off-The-Page SEO
  • Search Engine Violations

Within each group are subgroups. These subgroups contain one or more individual SEO factors with a specific weight or importance.

Violations, are a group unto themselves.

SEO Factors Work In Combination

No single SEO factor will guarantee search engine rankings. Having a great HTML title won’t help if a page has low quality content. Having tons of links won’t help if they are all low in quality. Having numerous positive factors can raise the odds of accomplishment while the presence of negative factors can make those odds worse.

On-The-Page Success Factors

On-The-Page search ranking factors are those that are almost entirely within the publisher’s control. What type of content do you publish? Are you providing important HTML clues that help search engines (and users) determine relevancy? How does your site architecture help or hinder search engines? URL Structures are important factors. In case you didn’t know Meta keywords are not even necessary to use anymore.

Off-The-Page Success Factors

Off-The-Page ranking factors are those that publishers do not directly control. Search engines use these because they learned early on that relying on publisher-controlled signals alone didn’t always produce the best results. For example, some publishers may try to make themselves seem more relevant than they are in reality.

With millions and billions of web pages to sort through, looking only at ‘On-The-Page’ clues isn’t enough. More signals are needed to return the best pages for any particular search. Thus having a well thought out mapping strategy  such as we provide is very crucial to the success of your campaigns.

SEO Violations & Ranking Penalties

Google has these. The industry calls the 3 main ones, Panda, Penguin, and Pigeon. Don’t imagine it any other way; web crawlers need individuals to perform SEO in light of the fact that it can help enhance their list items. Web search tools give help as rules, blog entries and features to support particular SEO systems.

On the other hand, there are a few methods that internet searchers consider “spam” or “black hat”, which could bring about your pages getting a positioning punishment or, even worse, being banned from the web search engines or directories completely.

Abuses are for the most part, strategies intended to swindle or control a web search tool’s comprehension of a website’s actual relevancy and authority.

Some other factors we haven’t talked about:

SEO experts may be wondering why some factors aren’t shown. How come ALT text or bolding words aren’t included as HTML factors, for example?

The answer? Some are not really that imperative in the long list of items, relatively speaking.  Here is the list straight from Google (Google has over 200 of them) and sub-signals (Google has over 10,000 of those).

Here are the top items for onsite in our opinion:

  • Occurrence of search term in HTML title tag
  • Occurrence of search term in HTML body copy
  • Use of bold around search term
  • Use of header tags around search term
  • Occurrence of search term in anchor text leading to page
  • PageRank of a page
  • PageRank /Authority of an entire domain
  • Speed of web site

Attaining the items referenced above and you will have addressed 90% of the most significant HTML factors.