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May 7, 2015
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5 Key Elements of Online Marketing

SEO Company Boise, Caldwell, and Garden City Idaho

Any company that feels it will be able to survive in the current marketplace without a strong digital footprint is mistaken. Regardless of how small or big your company is, when you are defining your marketing plan, it’s crucial that you incorporate a very solid digital strategy too. Without this and SEO in Boise, Caldwell, and Garden City Idaho in place, you will find that there is a negative impact  on brand visibility, new client acquisitions and revenue generating  opportunities.

5 Key Elements

Online marketing is never a single or standalone strategy; it’s always a combination of these key elements:

  • Mobile Marketing– The fact is that 90% of all consumer transactions are initiated on a particular device and then completed on another. In 65% of cases, the first device happens to be smartphone or a tablet. This means, you need to have a very solid mobile strategy in place.
  • Organic Search– It’s important that your site be optimized correctly and that it has the right SEO in Salt Lake City. The only way potential customers are going to find you is  if  your site shows up on top search engine results and optimizing it right is the one way to get to those top spots
  • Content marketing– Today, this has become a major factor in driving a successful online marketing strategy. Adding a blog to your site is one of the best ways to give your site some added visibility. The Web content on your site should be interesting and updated too. Having the right content marketing strategy  can help position you as an industry leader and open up business opportunities  for you
  • Social Media Marketing– Today, White Rapids Marketing based in SEO in Boise, Caldwell, and Garden City Idaho Social Media Marketing has become a medium any Emarketer cannot overlook. It’s a great way of building a brand presence and helps you share useful product or service-related information and content.
  • Lead Marketing– Today, lead marketing is proving to be very important element of a digital marketing strategy. Statistics show that only 1%-3% of visitors to your site will make a buying decision the very first time they visit a site. This simply means, it’s important to communicate with these leads and convert them into customers via email marketing strategies

Very importantly, it’s crucial that you have a well-established digital marketing company like White Rapids Marketing SEO Company in Boise, Caldwell, and Garden City Idaho handling this work for you and that is local to build that personal relationship with. For more information about SEO in Boise, Caldwell, and Garden City Idaho City Social Media Marketing.

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