Learn the Basic's of SEO for 2016. Download the pdf now!
Optimizing your business website for local search is one of the most important things that you need to do in 2016. Local search plays a great role in e-commerce business these days. Most local businesses will focus on a particular region in optimizing their websites. Some of the latest statistics shows that 73% of Google search comes from local searches and 85% of those are also coming from a mobile device. You can easily rank your website and get highly targeted audiences with local SEO. That is why it is important that you learn the latest trends in local search engine optimization for 2016. Here is a short but useful guide to local SEO in 2016.
Optimizing your website for local search is not an easy task. The way local SEO operates is much different from the traditional methods of search engine optimization. But local SEO helps effectively rank your website higher in the search engines. The Google Pigeon Update is an algorithm update that simplifies the local SEO process a bit. There are a few factors to consider when optimizing your website for local search.
Domain authority is the main factor in this regard. A website with a higher domain authority gets preference over a website with a lower domain authority. On-Page search engine optimization also plays a big role when availing your website for local search. A good On-page optimization strategy will help easily rank your website on the local search results page. The keyword density is one thing that you need to be careful when dealing with On-Page optimization. A high keyword density will raise red flags with Google and other search engines. Maintain a keyword density of 1-2% for best results in ranking your website. Concentrating on proper On-Page SEO methods will help rank your website easily and permanently in the Search Engine Results Page (SERP). Here are five important areas that you need to work on to rank your website higher in the SERPs in 2016.
This is a big factor of ranking a website on local search in 2016. We all know that mobile search has overtaken other modes of search in 2015. The trend will continue to rise in 2016 and beyond. The latest Google statistics show that people around the world are spending more than 15 hours a week on the net through their mobile phones. The trend is said to grow even further in 2016. Hence, if you need to rank your website higher in the local SERPs, you need to have a website that responds well to a desktop as well as mobile search. A responsive website comes handy under such circumstances. A responsive website adapts according to the screen size of the searcher. This not only helps to rank your website higher but to broaden your audience too. On the other hand, Google ranks responsive websites higher on their results page compared to websites without a responsive theme. It is included in their ranking matrix too.
Engaging and unique content is extremely important to rank a website higher on the search results page. If your content is not relevant to what people search, it may create a bad impression on your visitors. Your business will not have repeated customers if this happens with your website. That is why it is important that you provide unique and engaging content to your visitors at all times. Unique content ranks better in the search engines than duplicate content. Engaging content helps you attract repeated visitors to the website.
Social Media Helps Local Rankings
Google took a decision in 2010 to integrate social media data into its organic search algorithm. Google relies more than 70% on social media data today. With the importance of social media growing, you need to integrate social media into your marketing plan to rank your website higher in the local search results. Post updates on your accounts. We only recommend using accounts you can be consistent with and only really 2-3, 5 max. The ones we use are Facebook,Twitter, Instagram, Pinterest, and Youtube. Again only use as many as you can be consistent in. regularly and respond to customers who contact you via social channels. Google has included social comments and engagement to their ranking factors when ranking a website. This is why it is important that you include social media in your local search marketing plan.
Register Your Business In All Major Business Listings On The Internet
This is another big one if you plan to rank your website higher in the local search results in 2016 and beyond. Listing your business in all the major local business directories will help you attract more visitors as well as improve your rankings in the local search results page. Here are some of the most important local business listings that you should include your website. Yelp, Yellowpages, Whitepages, ExpressUpdate, and MerchantCircle. If you have been in business awhile make sure all your listing have the correct information.
Voice Search Is Important In 2016
Voice Search is becoming important for local search rankings in 2016. More people are using this feature on their mobile phones to search for local products and services. Some customers use this feature so that they can multi-task easily. In fact, many consumers find it easier to speak to their phone instead of typing the search query in Google or any other search engine. You need to shift your keywords to Voice Search friendly phrases to obtain the best benefits from this feature. This is another important feature to include in your website when making it search engine friendly to rank for local search terms in 2016.
Although the aforementioned factors are quite important when ranking your website in the local search results page in 2016, there are many other factors that you need to consider. In fact, good local SEO means providing a great customer experience to the visitor. The customer’s decision to buy or not will finally depend on the cumulation of all these factors. That is why it is important that you pay close attention to these SEO factors when performing local search engine optimization for your website in 2016.
The aforementioned article provides a comprehensive overview of five areas that you need to work on when performing local SEO in 2016. This obviously is not the entire list of items but just some areas to have you focus on for your small business. see more of our blogs on our website White Rapids Marketing.